The best visuals don't start with design—they start with a story worth telling. For Estella Paez's release *Homies & Family*, I used her favorite color, pink, across the entire project, from the artwork to the photoshoot and outfit selection. A circular graphic element symbolized friends and family coming together as one. To mark an important milestone as the first female addition to the team, we shot the visuals in the iconic Sektion Zürich studio, reflecting a growing presence of female artists in the scene.